Content Marketing: Create valuable and engaging content (e.g. blog posts, articles, infographics, videos, or case studies) that educates, inspires, and connects with your target audience. Post this content on your website and social media platforms.

Finally, you can follow these step-by-step guidelines to draft your digital marketing plan:

1. Know Your Audience: Research and understand your target audience’s demographics, interests, and online behavior in order for you to tailor your content and select the most appropriate digital channels to reach and effectively engage your audience.
2. Define Your Goals: Clarify your goals and objectives. What do you want to achieve through digital marketing? Follow the SMART (specific, measurable, attainable, relevant, and time-bound) strategy in goal-setting.
3. Develop Your Strategy: After clarifying your goals and completing audience research, outline your digital marketing strategy. What key digital channels do you need to utilize? What kind of content will you create? What tactics will you employ to accomplish your goals? How much is your allocated budget? What is your timeline?
4. Implement and Monitor Your Marketing Plan: Put your digital marketing plan to action. Share valuable content, run advertising campaigns, interact with your audience on social media, and make sure to measure the results. Closely monitor campaign performance and tweak them as needed to optimize results.

When you seriously embrace digital marketing, you can amplify your nonprofit’s impact, effectively connect with supporters on a deeper level, and cause meaningful change.